Handle The Scandal

The good, the bad, and the ugly – what to do and how not to do it in public relations

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Tag Archives: Marketing

West Jet Does It Right…Once Again

December 1, 2014by Janice Lee Leave a comment

Since 2012, WestJet has been trying to bring holiday cheer by creating the Miracle Campaign. This campaign was first started in Dec. 4, 2012 when a flash mob broke out […]

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Successes

How To Thrive : Yourself and Your Business

November 28, 2014by Amanda Hishchynsky Leave a comment

In today’s day and age, with the rise of social media, it is very easy to promote yourself and your brand. Alternatively, it’s much easier to dig your own grave. […]

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Scandals

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Authors

  • Amanda Hishchynsky
    • Cardigan Copy: Forever 21 Plagiarizes Again
    • UK Government and “Terrorist Toddlers”
    • Cards Against Humanity: Black Friday And Bullsh*t
    • How To Thrive : Yourself and Your Business
    • Delta Airlines Shows No Remorse After Losing Passenger’s Dog
  • Chuck Drezin
    • Veteran Affairs Is Losing Faith from Its Veterans
    • CBC’s Reaction to Giving an Imposter Two Minutes of Fame on National Television
  • Alison Murphy
    • Ferguson: Police, Politics, and Taking the Bait
    • Urloved and the Art of the Faux-Pology
  • Valerie Boucher
    • Three Reasons to Rebrand: Kalashnikov Fights Sanctions with Fashion
    • PR 101: Don’t Cross a Journalist – Uber Executive Makes a Wrong Turn
  • Janice Lee
    • West Jet Does It Right…Once Again
  • Laurinda Ferreira
    • Communication director sparks internet rage and gets a lesson in communicating
    • Neo-Nazi March Backfires on Behalf of Wunsiedel
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